PPCers Paid Marketing and PPC Advertisng Blog
The PPCers PPCers Blog for PPC advertising services management, Bing Advertising and Google Ads management services.
How Does Machine Learning Work in Paid Search Marketing?
The Magic Behind the Scenes: How Does Machine Learning Work in Paid Search Marketing? Discover the fascinating world of machine learning and its role in paid search marketing. This comprehensive guide teaches how it works, its advantages, and real-life applications. One of the key players in this arena of paid search [...]
PPC Quality Scores
Quality score is a critical component in PPC advertising that can significantly impact your campaign's success. It is calculated by Google Ads and based on three factors that can affect your ads' visibility, click-through rate, and overall performance. By understanding these three elements, you can optimize your campaigns and improve [...]
Improving Google Ads Quality Scores
Below we provide tips and strategies to help advertisers improve their quality scores in Google Ads. By the end of this article, readers will better understand what quality scores are, how they impact their ad campaigns, and actionable steps they can take to raise their scores. Understanding Quality Scores [...]
Pay Per Click PPC Landing Page Optimization
Oh, the joy of Pay-Per-Click (PPC) advertising! You can reel in leads like a seasoned fisherman with the right approach. But what if your landing pages need to be updated? Don't sweat it! So, buckle up and prepare for a landing page optimization crash course. In this article, we'll dive [...]
Google Ads Verification
Have You received this error? Start advertiser verification To keep running ads, start advertiser verification by 2023... When you Click Get Started it tells you Advertiser verification To give people everywhere more transparency, choice, and control, we're verifying every advertiser that uses Google Ads. Learn more about why we're doing [...]
How Much does Youtube Ads Advertising Cost
YouTube Logo YouTube advertising has become an increasingly popular way for businesses to reach their target audience. However, the cost of advertising on the platform can be a significant concern for many businesses. Let's delve into the costs of YouTube advertising, the factors that influence it, and how [...]
Instagram Ads Advertising Costs
Instagram Advertising At our PPCers, we understand the importance of social media advertising. With millions of users on Instagram alone, it's unsurprising that businesses are flocking to this platform to showcase their products and services. In this article, we'll discuss how much it costs to advertise on Instagram and provide [...]
Cost for Facebook Ads Advertising
Facebook advertising has become popular for businesses looking to reach a wider audience and grow their customer base. However, before diving into Facebook advertising, it's important to understand the costs involved, the various factors that can affect those costs, and how to optimize your ad spending to get the most [...]
Understanding Cost per Click (CPC) in PPC Advertising
Understanding Cost per Click (CPC) in PPC Advertising Understanding Cost per Click (CPC) in PPC Advertising Pay-per-click (PPC) advertising is a very powerful digital marketing tool allowing businesses to reach their target audience precisely and precisely. With PPC, businesses can run targeted ads on search engines, social media platforms, and [...]
Google Ads Statistics
2023 Google Ads Stats Google's total US digital advertising revenue share is expected to grow from 45.6% in 2019 to 46.8% in 2023. Search ads are projected to generate $59.7 billion in the US in 2023. Mobile ad spending on Google will reach $50.07 billion in 2023. Display ads on [...]
Google AdWords: Understanding Costs
Google AdWords Costs Explained: Boost Your Business with Confidence If you're thinking about using Google AdWords to advertise your business, it's crucial to understand the costs involved and how to make the most of your investment. In this article, we'll break down the factors influencing Google AdWords costs and offer [...]
PPC Keyword Research
The Ultimate Guide to Keyword Research for PPC Campaigns Pay-per-click (PPC) advertising is a popular form of digital marketing that enables businesses to reach their target audience quickly and effectively. One of the keys to success with PPC campaigns is proper keyword research. In this ultimate guide, we will walk [...]
Improve PPC Conversion Rates (CVR)
Learn How to Improve Your Conversion Rate (CVR) in PPC search advertising and display marketing. If you're running a pay-per-click (PPC) advertising campaign, your main objective is likely to drive conversions. However, getting people to click on your ads is only half the battle. The real challenge is converting those [...]
Google AdWords Statistics
Google AdWords statistics 2023 Google AdWords accounted for 16.9% of all U.S. digital ad spending, growing year over year by 8.4%. Google AdWords PPC campaigns generated 84.9% of all paid search clicks worldwide in 2023. 56% of B2B marketers said that Google Ads was their second-most important form of digital [...]